The period at a glance
Views, watch time, subscribers, engagement, likes, comments and average view duration for 7, 28 or 90 days, compared with the previous period.
Solutions
Analytics
See what happened after you published.
Views, watch time, subscribers and engagement for your YouTube channels, with top videos, traffic sources and audience breakdowns. TikTok, Instagram and Facebook have their own tabs.
What is Analytics?
Analytics reads the metrics your connected accounts report and puts them on one page per channel.
Top videos with contribution
Which videos drove the period: views, watch time, retention, likes, comments, subscribers and their share of the total.
Where views came from
Traffic sources, top countries, devices and audience demographics, plus a drilldown per video with retention and daily views.
Features in Analytics
Analytics is built from the reports of each connected platform. Here is what is inside:
Views over time with comparison
The daily curve for the selected range against the previous period, and the stat cards that summarize it.
Perks of Analytics
Metrics as the platforms report them, organized to answer your next question.
Period comparison
Every range is compared with the previous one.
Video drilldown
Daily views, retention and traffic sources for one video.
Traffic sources
Search, suggested videos, Shorts feed, external links and more.
Countries and devices
Where and on what your audience watches.
Search terms
The YouTube search terms that brought viewers.
Per-platform tabs
TikTok, Instagram and Facebook metrics next to YouTube.
Common questions
Where does the data come from?
From the analytics each platform reports for your connected accounts. NOWScale does not estimate or model numbers.
Can I see all platforms in one number?
Each platform keeps its own tab with its own metrics, because they do not measure the same things. There is no blended cross-platform total and no revenue attribution.
How far back can I look?
Choose 7, 28 or 90 days. Video drilldowns also show all-time views, likes and comments.
