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Research

Find topics that are already working.

Find ideas worth exploring. Compare videos, narrow your results and assess keywords before planning your next upload.

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What is Research?

Research brings together content discovery and keyword signals to help you choose what to explore next.

See which videos beat their channel

Compare views with the reference for videos of the same format from that channel. Here, 100,000 views against 20,000 gives 5x.

Filters that narrow to your niche

Combine views, outlier score and channel size to focus on the videos that matter to your search.

Measure a keyword before you commit

Compare web search demand with competition in search results, then save promising phrases in your Project.

Features in Research

A closer look at Research, illustrated with sample data.

A feed matched to your channel

Discover videos related to your connected channel’s topics, with their performance signals alongside.

Perks of Research

Every result carries the numbers you need to decide fast.

  • Outlier score

    An outlier multiplier appears when enough comparable data is available.

  • Views per hour

    Compare measured views per hour. When recent readings are missing, the product may use an average since publication.

  • Six filters

    Views, outlier, speed, channel size, publish date and sort, kept with your search.

  • Keyword opportunity bands

    From very low to excellent, measured from search demand and competition.

  • Thumbnail compare

    Pick several thumbnails and view them together before you design yours.

  • Create from research

    Turn any result into a Compose draft with its context attached.

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