See which videos beat their channel
The outlier score compares a video with comparable uploads from the same channel. A 10x video did ten times its usual numbers.
Solutions
Research
Find topics that are already working.
Browse YouTube videos, Shorts, channels and thumbnails ranked by how far they beat their channel's average. Filter by views, speed and channel size.
What is Research?
Research is a YouTube discovery workspace that scores every video against its own channel, so you see what broke out and why.
Filters that narrow to your niche
Combine views, outlier score, views per hour, channel size and publish date. Sort by top outliers or by what is fastest right now.
Measure a keyword before you commit
Analyze a phrase to compare search demand with competition, then keep the promising ones saved in your Project.
Features in Research
Research is built around YouTube data and your connected channel. Here is what is inside:
A feed matched to your channel
Videos and channels picked from the topics you already cover, with a Breakout badge when a channel is growing fast.
Perks of Research
Every result carries the numbers you need to decide fast.
Outlier score
Every video shows how many times it beat its channel's usual views.
Views per hour
Sort by what is moving right now, not only by lifetime views.
Six filters
Views, outlier, speed, channel size, publish date and sort, kept with your search.
Keyword opportunity bands
From very low to excellent, measured from search demand and competition.
Thumbnail compare
Pick several thumbnails and view them together before you design yours.
Create from research
Turn any result into a Compose draft with its context attached.
Common questions
Which platforms does Research cover?
Research works with YouTube. It scores videos, Shorts, channels and thumbnails. TikTok, Instagram and Facebook are covered by Publish, Analytics and Comments.
Do I need a connected channel?
You can search any niche right away. The For you feed and the keyword recommendations use your connected YouTube channel to match your topics.
Is Research included in every plan?
Every plan includes a preview. Full Research, with the outlier filters and keyword analysis, depends on your plan. Keyword analysis uses tokens from your plan.
